asus rog: keep on playing
Commercial film Brand Photography Social media content
A celebrity endorsement commercial for ASUS Republic of Gamers’ new product launch, the first of its kind for the company. We envisioned and developed a narrative-driven ad spot with Christopher “GeT_RiGhT” Alesund at its center.
GeT_RiGhT is a legendary esports character, playing Counter-Strike: Global Offensive for the organisation Ninjas in Pyjamas.
Our aim was to create an engaging story that speaks to both the casual fan and the devoted esports audience. The script was developed based on Christopher’s experiences growing up, and we wanted to showcase how Christopher became GeT_RiGhT.
The product in question was the ASUS ROG Strix SCAR II high performance gaming laptop.
The ad spot is the hero of the campaign, with two different versions.
We also shot the key product photos for the campaign, showcasing both the product and GeT_RiGhT.
In addition, we developed and shot three short videos for ASUS ROG’s social media channels, and shot accompanying photos.
Director Joel Tainio DOP Iikka Salminen Editor Joel Tainio Sound designer Timo Anttila Color grading Petri Falkenberg
Photographer Otto Virtanen MUAH Niina Virta Costume designer Siiri Sirviö Production designer Matilda Beckman
Producer Jussi Jääskeläinen